Transform and Mobilize

Mobility is a game changer. It’s not about the device – it’s about how customers are behaving with mobile. Scott Bales looks at how the mobile phone is now the catalyst for change – how industries are forced to shift away from the idea of a "place to do business" to a "virtual anytime, anywhere, always-on cultural environment."  He looks at the impact this is having on modern organizations, and how they need to evolve into this mobile world if they wish to survive. Key Takeaways: • How the consumer’s modality shifts should impact your organization’s outlook • Key questions that organizations should be asking themselves and their customer base • How to capitalize on the cultural, behavioral and technological changes that are shaping the expectations and outlook of the modern consumer • Realize the untapped power that mobility brings to your business • Learn how to create deep and loyal relationships with your consumers