The Future of Google Glass in Business

For now, Google Glass is still in its beta phase, and if in case you’re interested, it’s going to cost you a lot of money. In fact, it’s horrendously expensive at more than a thousand dollars (though it’s about to be mass-produced this year, which means the price can go down significantly). Nevertheless, it provides another new dimension to doing business. Google glass puts contextual intelligence into the visual awareness of a user.

Google Glass explained

Here are the many different ways Google Glass can change commerce:

  1. It shall drastically improve customer service. Granted, tools can only do so much as far as customer service is concerned. In the end, it goes back to how a person effectively deals with a client. However, the Glass can be a huge boost of confidence and authority as information is available quickly. Front-end staff can now offer a more personalized customer service. Virgin Atlantic, one of the most daring tech-centric companies in the world, just had its Google Glass trial run where its customer support staff were provided with the eyewear. For their upscale clients, the airline can offer more personalized information such as the weather in their destination and great places to go to during landing or their visit.
  2. We shall see a dramatic increase of popularity of certain industries. We are confident that Google Glass shall be applicable to all industries, though we think some of them benefit more. One of these is tourism. Tourism boards and websites can now provide more data about an attraction through the power of superimposition. This means while the user is looking at a landmark, he or she can see facts on the screen like its history and other helpful information. The “augmented reality” (AR) component of the Glass can also help enhance their campaigns by giving would-be visitors a “taste” of the destination.
  3. Google Glass is already making a huge name in health care. This nifty device is expected to greatly improve the level of accuracy, professionalism, and timeliness in facilities and among professionals. Other industries can also include real estate, education, science, and trainings.
  4. It can help businesses save a huge chunk of money. According to Gartner, Google Glass is expected to save businesses a total of $1 billion by 2017, a time when the device is hopefully commercialized and truly mass-produced. Immediate access to the Internet, personalized customer service, and very fast collaboration and communication can all contribute to this massive savings.
  5. It may open new opportunities. There’s a huge chance that there will be a clearer market for AR, and the technology will no longer be restricted to research or certain enterprises. As of the moment, Google Glass doesn’t come with a lot of pre-set apps and a comprehensive app store. In other words, it’s an even playing field for developers who wish to ride on or capitalize on its future success.

Google Glass isn’t for everyone, and it does have its shortcomings too, including issues on safety and privacy. These shouldn’t stop businesses from seriously considering it, however, especially since it holds more promise than bad omen.