Finding Serendipity in Big Data
Unexpected pleasantries always have a deeper impact. Like moments that surprise you as if a higher power had designed them just for you. The luck of making exciting discoveries by accident, love at first sight, coming across a childhood treasure at a yard sale, unintentionally coming across a precious memory or connecting with an insight that answers your dreams. These are moments that create internal warmth that can only come from unexpected joy. In today's digital world, it is possible for someone to know you well enough to create such experiences. This is because there has been an accelerated growth of data over the past five years, where every minute, massive amounts of insight are being generated from every phone, website and application across the Internet via data. Good or bad, this is the reality of today, and it's only getting more personal.
Big Data opens the door to this entirely new standard in experience design, even in the banking industry. Perhaps this could be the eventual expression of Steve Jobs’ vision, “that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.”
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