Top Tips for Mobile Commerce
Mobile commerce is a fast-growing industry that will become mainstream, and if without any major infrastructure hitch, will become a major mode of purchase and payment in the very near future. However, setting up mobile commerce for your company or brand is not without difficulty—here are a few tips to help you create a mobile commerce site or app that will be useful for your target market Think small. Now this is a tip that you do not expect to hear—especially when it comes to business. However, the design of the mobile commerce interface can make a whole world of difference in the user. Remember that most mobile devices have screens that are portrait-oriented and smaller than computer screens, so you will need to design the m-commerce page according to this restriction. Many mobile devices also feature touch-screen controls, which means that there is no precision clicking. You have to make sure that the links and buttons in your m-commerce app or site are big enough to be “clicked” on by fingertips.
Remember the bandwidth. Most mobile users access the Internet through a mobile signal, which could be slower than a DSL or broadband connection. It might be tempting to put in a lot of pictures or other fancy components in your mobile commerce site (or app), but some users might just give up on it because it would not load fast enough.
Put in a highly visible search box. Many mobile users want to see a search box right on the “landing” site or the home page of your m-commerce app, so they can easily find the right content that they are looking for. Make the search box highly visible to the user, and, if possible, anticipate what they are going to search for via auto-complete function.
Anticipate mistakes. Sometimes, the teeny-tiny keyboards on the screen of mobile devices can make it extremely hard to type, and users often make mistakes when typing. You can use your customer analytics to understand the mistakes that your customers might make, so you can bring the users of your m-commerce app or service to the right content.
Keep it simple. Especially when it comes to search result pages. Make sure that the results are in readable (and “clickable”) fonts, easily scrollable, and without unnecessary images and links. Make sharing easy. One of the important things you have to remember when it comes to mobile content is that everything should be shared easily on social media. Making your content and products easily shareable through platforms such as Facebook, Twitter, and Instagram can greatly boost your visibility and sales.
Think ahead. Evaluate the strengths of the mobile medium and work from there. For example, location services can help you direct your customer to the nearest store where your products can be purchased. Reverse image searches can also allow your customer to take a photo of a particular product and search your store for similar styles or designs. More innovations are going to come to the mobile platform, and thinking ahead will help you stay ahead of the mobile commerce game.